Author(s)

Lisha Luo, Liling Feng, Changqing Liu

Corresponding Author

Changqing Liu

ABSTRACT

In this day and age, national discourse right has become a manifestation of a country's soft power. The translation is indeed a cognitive and cultural activity. From the perspective of Emotion Regulation and under the construction of national discourse rights, this paper: (1) compared the English translations of Chinese-characteristic words at home and abroad by taking "chunjie" as an example; (2) analyzed the reasons why some English equivalents occurred in specific contexts; (3) explored the translation strategies of Chinese-characteristic words. The data was collected by means of the comparison method, big data analysis method, and corpus index method. For words with strong traditional and cultural characteristics, the international community should respect the origin of their languages and accurately and reasonably translate them to attain the correct understanding of the ontology culture of those characteristic words.

KEYWORDS

National discourse, Chinese characteristic words, English translation, "Spring Festival"