Author(s)

Xiaoxiao Liu

Corresponding Author

Xiaoxiao Liu

ABSTRACT

In the context of the constant progress of the current new media environment, the teaching of Chinese language is not popular among students because of its boring content. In this case, Chinese language teaching is in a relatively low state, which is not conducive to the inheritance and progress of Chinese traditional culture. Therefore, the teaching methods of Chinese language must be reformed and innovated to reduce the adverse impact of the new media environment on Chinese language teaching. The article first analyzes the relevance between new media and Chinese language and literature, and then puts forward specific teaching optimization strategies according to the current situation of teaching for reference.

KEYWORDS

New media environment, Higher vocational chinese language and literature, Teaching optimization