Author(s)

Lin Zhong

Corresponding Author

Lin Zhong

ABSTRACT

Industrial integration is bound to be a new model that adapts to market demand and product characteristics. In the process of industrial integration, it is necessary to reorganize the relationship between enterprises in different industries. In the new media era, China's sports industry and media industry have achieved deep integration. This paper analyzes the current development of China's sports industry from a reasonable perspective, and gives full play to the positive role of new media in the development of sports industry, so as to adapt to the reading habits of mass news and build a nationwide fitness society. Based on the theory of industrial integration, this paper puts forward the path mechanism and integration mode of the integration of sports and cultural tourism industry by deeply studying the integration development mechanism of sports and cultural tourism industry, in order to provide theoretical support for the integration development of sports and tourism.

KEYWORDS

New media; Sports industry; Cultural tourism industry; Integration development