Author(s)

Xiangxian Yi

Corresponding Author

Xiangxian Yi

ABSTRACT

At present, China's higher vocational colleges have actively explored and reformed students' professional quality education, and have made remarkable achievements, but there are some outstanding problems that need to be solved urgently in related systems and mechanisms. Enterprises and institutions often consider the ability and quality of college graduates when recruiting talents. Among them, professional quality is the basic quality of college graduates to become a staff member, and it is also the aspect that enterprises and institutions pay special attention to when recruiting talents. This paper focuses on cultivating students' professional quality, innovating the system and mechanism of professional quality education, and exploring an optimized path suitable for the actual running of higher vocational colleges to meet the urgent needs of society for modern professionals with high quality. In addition to the training of basic teaching, basic courses and professional core courses of automobile marketing, it is also necessary to strengthen the training of professional skills and practical ability. Especially for the cultivation of innovative practical ability, the practical training of innovation and entrepreneurship courses can lay a solid theoretical foundation for students, and the innovation and entrepreneurship competition can quickly improve students' comprehensive practical ability.

KEYWORDS

Automobile marketing; Service major; Students' professional quality; Education system innovation