Author(s)

Xiushan Zhou, Rongwei Yi

Corresponding Author

Rongwei Yi

ABSTRACT

With the fast growth of the Internet, online shopping has become a popular method of buying for many people, particularly university students, who are the primary consumers of online goods. The study object in this work is Washburn University students, and it is analyzed the impact of perceived usefulness and perceived risk on their online shopping intention. First and foremost, this study reviews the existing knowledge on how to influence online shopping intent. Then, based on the conventional idea, a questionnaire survey of Washburn University students is done. The survey data was then analyzed using SPSS 25.0. The impact of perceived usefulness and perceived risk on Washburn University students' online shopping intentions was described using the data analysis findings. It also offers some advice for the growth of internet merchants, as well as some ideas for further research.

KEYWORDS

Perceived usefulness, Perceived risk, Online shopping intention