Author(s)

Zhilai Song, Chuncheng Yu

Corresponding Author

Chuncheng Yu

ABSTRACT

With the wave of cultural and creative industries sweeping the world, all countries are relying on the development of resources of various regions and ethnic groups to develop their national economy and shape their international image. How to develop and utilize China's rich cultural resources of ethnic minorities and transform cultural advantages into industrial advantages is a new topic facing China at present. Nowadays, the stereotyped modeling mode can no longer meet people's demand for personalized and diversified products. In this case, based on the theoretical research of product semantics, it is a very feasible design method to integrate regional cultural connotation into the semantic expression of product symbols, which can meet consumers' demand for both material and spiritual products at the same time, and can also play a certain role in promoting the spread of northern minority cultures. This article analyzes the practical value of Chinese minority culture in the use of modern product design, the personalized development trend of modern product design, and the cultural, aesthetic, economic, and social values of minority culture in product design. It is concluded that the value research of Chinese minority culture in modern product design will be beneficial to the deepening of product cultural value, the improvement of aesthetic value, and the construction of product economic development the promotion of a harmonious society and the protection and development of minority culture.

KEYWORDS

Ethnic minority, Cultural characteristics, Modern product design