Author(s)

Xiaoqing Lu

Corresponding Author

Xiaoqing Lu

ABSTRACT

With the development of modern social economy and culture, market competition is becoming more and more fierce, and enterprises are facing many challenges while obtaining profits. In the constantly improving market competition environment, each enterprise is also facing greater pressure. In enterprise management, the awareness of enterprise concept is relatively weak.[1] With the development of the information age, many new business forms have appeared in the production mode, personnel management and operation management mode of enterprises. Enterprises actively respond to the new business forms in the information age, update the traditional enterprise management mode, and constantly improve their core competitiveness. However, most small and medium-sized enterprises in our country still have many shortcomings in their own development. Therefore, in order to survive and develop under the fierce competition situation of modern society, we must pay attention to the idea of core competitiveness of enterprise clusters, improve their core values and promote the development of their enterprises[2]. Enterprise cluster refers to the industrial organization established by a large number of independent and interrelated enterprises which gather together in a certain geographic space according to the specialization and cooperation relationship. From the perspective of sociology, on the basis of roles, culture and system of clusters, this article discusses the sociological mechanism of core competitiveness of enterprise clusters, and proposes the relevant countermeasures in view of the existing problems in enhancing core competitiveness of Chinese enterprises and the development prospects of enterprises in the future.

KEYWORDS

enterprise cluster; Core competence