Author(s)

Zan Tang

Corresponding Author

Zan Tang

ABSTRACT

At present, with the rapid development of rural tourism in China and the popularization and application of internet technology in rural areas, e-commerce has been widely used in rural tourism in China, but it has also brought more challenges and development opportunities. Business ecosystem theory can better guide the cluster development of e-commerce industry. Therefore, under the background of promoting rural revitalization in an all-round way, it is of great theoretical and application value to explore the construction mechanism and implementation path of tourism e-commerce ecosystem. Based on the study of tourism value chain, this paper analyzes the application of e-commerce in tourist attractions from the perspective of e-commerce ecosystem, gives the composition, evolution and coordination mechanism of tourism e-commerce ecosystem, and finally puts forward the corresponding implementation path.

KEYWORDS

Rural revitalization; Tourism e-commerce; Ecosystem; Rural tourism