Author(s)

Jijuan Gong

Corresponding Author

Jijuan Gong

ABSTRACT

Ideological education in universities is a practical activity that provides political, ideological, moral, and psychological education to the educated. The rapid development of new media technology has brought rare opportunities. New media, due to its openness, flexibility, speed, interactivity, and multilateralism, not only enriches the means of ideological education for college students, but also provides a broad platform for its development. As a special form of ideological education, online ideological education is a brand new social engineering that urgently needs the guidance of relevant scientific theories. Ideological education is a historical process that must keep up with the pace of the times, ensure its cutting-edge nature, and achieve its guiding role. At the same time, Ideological education is in a large social ecological environment, and only by maintaining a positive interaction with the ecological environment in which it operates can the sustainability of development be ensured. The combination of political education and talent education can promote college students to combine lofty ideals with the spirit of seeking truth, and stimulate their own consciousness, initiative and enthusiasm to study hard to meet future challenges while paying attention to their self-cultivation, moral ideals and personality quality. In the era of new media, universities must fully utilize the educational function of ideological and political work in universities under the guidance of new media thinking, which has become a problem that should be faced and solved in ideological and political propaganda work in universities.

KEYWORDS

The era of media convergence, College students, Network, Ideological and political education