Author(s)

Baojin Liu

Corresponding Author

Baojin Liu

ABSTRACT

Under the background of the new media era, some enterprises' brand marketing communication strategies are still lagging behind. Therefore, it is an inevitable requirement to further explore the brand marketing communication strategies in the new media era to promote the improvement of enterprise brand marketing communication level and promote enterprise brand development. A good advertising plan can affect the business scale and corporate culture of an enterprise. Advertising strategy plays a positive role in promoting the planning of enterprise marketing. This paper analyzes the marketing scheme planning based on advertising strategy under the condition of new media technology. This paper points out the marketing environment in the new media era, then probes into the functions of advertising marketing strategies, and combining with the actual situation of some advertisements, puts forward the advertising application strategies in marketing scheme planning. I hope it can help the brand development of enterprises.

KEYWORDS

New media, Advertising strategy, Marketing scheme planning