Author(s)

Lingling Hu

Corresponding Author

Lingling Hu

ABSTRACT

This paper explores the design and development strategies of tourism-based cultural and creative products, providing useful reference and thinking for designers in related fields to clarify their design ideas. Through research on the current situation and problems in the design and development of tourism-based cultural and creative products, the paper analyzes the relationship between human beings, material objects, and cultural factors. It proposes three levels of design strategies, including practical design, emotional design, and innovative design, and employs theoretical analysis methods supplemented with case studies to analyze these three levels. Finally, design practice is used to demonstrate the effectiveness of these strategies. Tourism-based cultural and creative products are designed and developed by “processing” regional cultural resources in combination with modern lifestyles. These products incorporate cultural elements while maintaining an appropriate aesthetic appeal and functional usefulness in everyday life. The design of cultural and creative products not only satisfies people’s emotional needs but also cleverly and vividly integrates cultural content into the design, creating a communication bridge between people and culture. By focusing on the core concept of cultural content, innovative design is implemented from three aspects: product modeling, features and usage, and digital technology. This can increase the value of cultural and creative products and better meet the lifestyle and needs of modern people.

KEYWORDS

tourism-based cultural and creative products, design research, practical design, emotional design, innovative design