Author(s)

Mengyao Zheng

Corresponding Author

Mengyao Zheng

ABSTRACT

With the continuous growth of economy, people's living standards are getting higher and higher, and their understanding of the surrounding environment is also seeking different. In this context, visual transmission is favored. Under the background of diversified needs and the influence of emerging media, visual transmission technology has gradually integrated into all walks of life and become an indispensable art discipline in people's lives. Visual design can realize greater value of emerging media products, and its function can not only give people beautiful enjoyment visually, but also convey information and ideas to users. This paper starts with the most concerned expression of visual design in the emerging media environment, and discusses and analyzes the expression and effect analysis of visual design in emerging media. In the emerging media era, visual design should not only give consideration to digitalization and interactivity, but also explore the potential of visual design in the emerging media context through breakthrough creative thinking. It is hoped that this research can break through the bottleneck of visual design and improve the design effect.

KEYWORDS

Emerging media; Visual design; Manifestation mode