Author(s)

Xin Zhao, Dongbo Zhai

Corresponding Author

Dongbo Zhai

ABSTRACT

Universities are places where the country trains talents, and it is very important to strengthen the cultivation of propaganda and ideological work among university students, as it not only enriches their experience but also helps them establish the correct three outlooks. The propaganda and ideological work in universities is an important guarantee for promoting moral education in universities, and is an extremely important task for the Party and the country. With the arrival of the new media era, people's channels of understanding and integrating into society have become more convenient, leading to changes in their learning and working methods. In such an environment, it brings new opportunities for the propaganda and ideological work of universities, while also innovating the channels for carrying out work. Due to the openness of the internet, the quality of online information is uneven, and the existence of false information has a negative impact on university students. The ideological work of university students needs to keep up with the development pace of new media, clarify the psychological needs and behavioral preferences of contemporary university students in the field of new media dissemination, fully utilize the technological and functional advantages of new media, make the ideological and political education work of university students meet the development needs of the times, and ensure that the propaganda and ideological work of universities always keeps up with the times. This article is based on the background of new media and explores how to improve the propaganda and ideological work in universities.

KEYWORDS

New media background; Universities; Propaganda and ideological work