Author(s)

Peng Zhang

Corresponding Author

Peng Zhang

ABSTRACT

China has a vast territory and diverse development models of rural tourism. Currently, China's tourism industry is in a transitional period from sightseeing to leisure tourism. The integration of tourism and cultural industries at multiple levels and fields has attracted widespread attention. The development of tourism projects is increasingly emphasizing the integration of cultural and experiential elements. After years of development, many new situations and problems have emerged in rural cultural and tourism architecture in China, which have affected the economic and social functions of rural tourism. It is urgent to solve them through theoretical research and reform practice. In this regard, this article innovates the design of rural cultural and tourism architecture from the perspective of cultural and tourism integration, determining the building shape. The larger the aspect ratio of the building, the essence of space lies in its functionality and practicality. However, in the design, it is not only limited to these two aspects, but also necessary to fully utilize imagination and creativity. Promote conceptual reform with institutional guarantees, innovate service concepts, create a good development soft environment, and achieve coordinated development of tourism and cultural industries.

KEYWORDS

Integration of cultural tourism; Architectural design of rural cultural tourism; Innovate