Author(s)

Feng Lei

Corresponding Author

Feng Lei

ABSTRACT

With the changing consumer market, Shenyang old brand in the marketing strategy constantly looking for innovation path, this paper to create new luminescent spot consumption as the basis, the Shenyang old multi-angle, deep induction and summary, from the visual brand image and Shenyang old enterprise brand marketing strategy of Shenyang old brand marketing path, and then put forward the corresponding strategy, hope to be able to use consumption patterns, provide reference for Shenyang old brand marketing and help.

KEYWORDS

Shenyang Time-Honored Brand; Enterprise Bbrand; Marketing Strategy; Inheritance and Innovation