Author(s)

Heng Zhu

Corresponding Author

Heng Zhu

ABSTRACT

In recent years, with the rapid economic development and the transformation of industrial structure, many cities in China have gradually focused on urban renewal and the transformation of industrial historical buildings. Subsequently, industrial cultural and more attention to more and more attention. As a typical old industrial base, the development of industrial cultural innovation has attracted more attention. Based on Shenyang industry and development present situation, the problems existing in the development of Shenyang industry and briefly analyzed, and put forward the corresponding improvement Suggestions, for the northeast economic development in Liaoning province and industrial culture transmission provides reference model, is beneficial to expand the spread of northeast industrial culture and influence.

KEYWORDS

Shenyang; Old industrial base; Cultural brand; Communication strategy