Author(s)

Li Jiajun, Zhou Yiling, Zuo Mingliu, Li Yiqian

Corresponding Author

Li Jiajun

ABSTRACT

In recent years, the rapid development of new retail has greatly replaced the trend of traditional retail, but with the advent of the epidemic and the post-epidemic era, as well as its own internal problems, the development of new retail has been frequently hindered. In this paper, based on the active discussion and field research of the group members, we adopt a multi-angle simulation method to study the future of new retail, and discuss the feasibility of “metaverse + new retail”, the necessity of “Internet + new retail”, and the practicality of “urban and rural structure service supply focus”.

KEYWORDS

New retail, Metaverse, Internet+, Future development