Author(s)

Yan Yang, Xin He

Corresponding Author

Yan Yang

ABSTRACT

The 19th National Congress of the Communist Party of China proposed the rural revitalization strategy for the first time, which is a major strategic decision for solving the “three rural” issues in China in the new era. It has pointed out the development direction for rural construction in our country and provided an important historical opportunity for the prosperous development of rural culture. Revitalizing rural culture is an important component and necessity of the rural revitalization strategy. The construction goals of “rural customs”, “moral governance”, and “livable environment” in rural areas mentioned in the 19th National Congress report are closely related to the construction of rural culture and complement each other. Based on the analysis of the internal requirements of the rural revitalization strategy for the development of rural culture, this article studies the challenges faced by the construction of rural culture in Yunnan, China, in order to provide reference for the policy-making of comprehensive promotion of Yunnan's rural cultural revitalization.

KEYWORDS

Rural revitalization, Cultural revitalization, Driving mechanism