Author(s)

Jinxiang Meng, Jinxuan Li, Yue Xiang, Rui Yang

Corresponding Author

Jinxiang Meng

ABSTRACT

During a public health emergency(PHEIC), emergency materials are crucial for the containment of the affected area. The main means of obtaining these materials is through donations, thus it is important to explore the factors that influence material donations. In this study, the TPB theory and social trust theory were used to establish a research model, and relevant hypotheses were put forward to explore the behavioral mechanism that affects material donations. Using data from 530 questionnaires and the help of SPSS27.0 and AMOS24.0 software, empirical analysis was conducted to verify the hypotheses. The results indicate that social trust and behavioral intention can significantly influence donation behavior, while donation attitude and perceived behavioral control play a mediating role. Finally, recommendations were made to simplify the donation process and improve the supervision system.

KEYWORDS

Sem, Material donation, Donation behavior, Plan behavior theory structural equation