Author(s)

Huanan Li, Lujie Liu, Xinyi Yi, Lu Hu

Corresponding Author

Lu Hu

ABSTRACT

Sichuan is rich in historical and cultural resources, and its cultural and tourism industries are thriving. However, in the era of cross-border e-commerce, the publicity of cultural tourism products and tourist attractions overseas is of some difficulty --- the combination of historical and cultural connotations behind the products and scenic spots is too insufficient in the publicity copywriting. in order to adapt to the call of the era, this paper analyzes the problems existing in Sichuan cultural tourism products and scenic spots publicity copywriting, and puts forward possible solutions.

KEYWORDS

Cross-border E-commerce; Historical and cultural connotation; Publicity copywriting