Author(s)

Yulong Liu

Corresponding Author

Yulong Liu

ABSTRACT

In the context of information globalization, the rapid development of information technology has brought about emerging ways and means of communication. With the gradual expansion of new media platforms and the diversification of content production, convergence Media is also constantly deepening in this situation. Various media penetrate into each other, and at the same time, products also integrate with each other. The era of convergence Media is constantly developing in a broader and deeper direction. In the context of convergence Media, a large number of short videos have emerged, which can not only accelerate the speed of information dissemination, but also help transform information dissemination methods and meet people's fragmented information acquisition needs. As a new form of information dissemination, short video has provided an innovative driving force for the transformation of Old media. With the rapid development of short videos, convergence Media has gradually become the main way for the public to access data information, and the number of users of short videos has also shown a continuous increase. Compared with Old media, short videos are more easily accepted by the masses and have more obvious advantages when facing the masses. This article provides an in-depth analysis of the types and future development trends of short videos based on convergence Media.

KEYWORDS

New media background, Convergence media, Short video dissemination