Author(s)

Xinxin Qiu

Corresponding Author

Xinxin Qiu

ABSTRACT

New media art design is the product of the combination of the rapid growth of information technology (IT) and art, and the study of its formal characteristics, related theory and knowledge structure is an important link in the growth of this discipline. New media art design is the product of the combination of the rapid growth of IT and art, and the study of its formal characteristics, aesthetic theory and knowledge structure is an important link in the growth of this discipline. Every scientific leap-forward progress will have a great impact on the art field, and at the same time, it will also bring new vitality to the growth of the art field. Interactive design is a combination of technology and art. Using interactive design to serve digital media can bring great advantages to digital media users. To understand the concept and characteristics of interactive art, we must combine the historical background, technological development and social trends at that time. This article is devoted to promoting the growth of digital media technology, analyzing the influence of interactive design on the growth of digital media technology, and exploring the interactivity of digital art design.

KEYWORDS

New media, Interactive art, Digital technology