Author(s)

Xu Wang

Corresponding Author

Xu Wang

ABSTRACT

Under the background of new media era, traditional art design thinking has gradually influenced all aspects of people's lives, and it can be seen in graphic design, visual design and advertising design. The development of traditional artistic creative industries provides a necessary environment for the development of artistic design thinking, and also makes us realize that there is still more room for development of design thinking. A series of information revolutions formed by new media have changed people's psychological activities and behavior forms, which is the new media thinking, which is mainly manifested in two aspects. The first is peer-to-peer communication and thinking of seeking differences from the same. The new media has broken through the one-to-many communication form in the traditional media form and constructed a point-to-point communication form. In understanding the aesthetic value of digital art, we need to correctly understand the criteria for judging the beauty of digital art, strictly follow the law of aesthetic value, and pay more attention to aesthetic value. And subverted the expression form of traditional art visual aesthetics. Therefore, based on the influence of new media on traditional art design, it is of great significance to analyze the development of art design.

KEYWORDS

In the era of new media, Traditional art design, Creative thinking