Author(s)

Qiang Wen

Corresponding Author

Qiang Wen

ABSTRACT

Image art is a visual art, and the key to the definition between image art and image lies in whether it has aesthetic attributes and participation in aesthetic activities. Data-driven technology makes new media programmable. In the process of digital image art design of new media, data-driven technology should be used, and through the integration and application of data-driven technology, the communication mode and way should be changed. In the process of art design, the application of new media digital image art design can make the communication scope wider and the communication speed greatly improved. Combining the differences and connections between digital images and traditional images, this paper analyzes the possibility of the development of new media art under the background of data-driven technology, and explores the application of data-driven technology in new media art, so as to clarify the thinking of new media digital image art design and lay the foundation for the healthy development of new media digital image art design. The development of new media technology not only provides more innovative platforms for the creation of digital image art, but also broadens the communication channels of information demands, thus enhancing the important functions of new media digital image art in its application field.

KEYWORDS

New media, Digital image art, Data-driven