Author(s)

Song Fangtong

Corresponding Author

Song Fangtong

ABSTRACT

With the advent of the digital age, individuals have gained the ability to establish connections and express their emotions freely through online platforms as communication mediums. In the realm of visual design, the application of color to convey emotional aspects in artworks has become crucial. This study employs an interview-based approach to examine whether color can effectively alter or transform the audience's emotions. The primary objective of this research is to identify the audience's specific demands regarding color emotion; to achieve this, the findings from the interviews will be summarized and synthesized. The results of this study reveal that color emotion holds a significant impact on visual design. Therefore, designers should strive to enhance their theoretical understanding of color, analyze and comprehend its effects, and acknowledge the influence of different communication mediums on the perception of color emotion. This knowledge will enable designers to adapt to the evolving trends of the digital age and create visually appealing artwork that resonates with the target market.

KEYWORDS

Visual Design, Color Emotion, Communication Medium