Author(s)

Chaoquan Lin, Yunyi Tan, Jiemin Zhang

Corresponding Author

Yunyi Tan

ABSTRACT

With the rapid development speed of information technology in China, information social networking and cultural promotion is becoming increasingly prosperous, many enterprises and units rely on social media for interaction and market development. In the process of social development, personal media and the mixture of social media development has become a new trend, autonomous learning is the development of AI concept of new positioning, based on the concept of autonomous learning social media promotion is the current innovative research direction and topic, using the advantages of the social media and characteristics, strengthen the application of autonomous learning concept, can improve the effect of the promotion of social media promotion effect and quality. The research in this paper focuses on the concept of independent learning, and puts forward its own views and opinions on the promotion and application of social media.

KEYWORDS

independent learning; innovation ideas; social media; promotion design; application innovation