Author(s)

Yan Liu, Yingying Jiang

Corresponding Author

Yan Liu

ABSTRACT

In the new normal economy, the creative design industry needs to be transformed and upgraded, and the creative level and overall strength of the cultural industry need more creative talents and design service talents. IUR (Industry-University-Research) cooperative education mode provides a direct development path and implementation platform for realizing the systematization of the content, links and environment of HVC(higher vocational colleges) ideological work education in the new era. The IUR cooperative education model systematically defines the educational content, links and environment of HVC ideological work, which greatly expands the form and carrier of ideological work. We should actively play the role of HVC, enterprises and other subjects, optimize the allocation of resources, and stimulate initiative and creativity. In view of this, firstly, the basic connotation of high IUR is analyzed; Secondly, it points out the problems existing in the construction of IUR cooperative education mode for product design specialty at present; Finally, the IUR cooperative education mode of product design specialty integrating ideological education is put forward to promote the all-round development of HVC students.

KEYWORDS

Higher Vocational Colleges; Industry-University-Research; Cooperative Education; Ideological Education; Product Design