Author(s)

Ying Song

Corresponding Author

Ying Song

ABSTRACT

Tourism has gradually become an important part of residents' entertainment activities. However, currently, the development of cultural tourism industry has become an important driving force for the economic development of many places. To stand out among the numerous tourism and cultural industries, it is impossible to rely on a single way of tourism scenery and play, as well as copy other regional cultural tourism methods. This article conducts research on the development path of cultural and tourism integration in ethnic minority areas driven by big data. A series of preferential price packages for cultural and tourism projects are launched and delivered to consumers for their choice through the online publicity platform, which can not only meet the diversified tourism needs of consumers, but also open the way for the integrated development of cultural industry and tourism. Using its own historical and cultural background, from the initial cooperation with popular movies to the joint mobile game to create a digital IP for cultural tourism, IP here refers to cultural products with a certain number of fans and popularity exploring how ethnic minority areas can seize market opportunities, promote digital transformation and upgrading of cultural and tourism industry integration, achieve high-quality development of cultural and tourism industry in ethnic minority areas, and further promote the optimization of China's economic development structure to achieve sustainable development of the national economy.

KEYWORDS

Big data; Ethnic minority areas; Integration of culture and tourism; Development path