Author(s)

Baojin Liu

Corresponding Author

Baojin Liu

ABSTRACT

Culture, as a concentrated embodiment of the national spirit, has a profound promoting effect on the growth and development process of a country, and is one of the indispensable measures of a country's soft power. Under the grand blueprint of the the Belt and Road (B&R) initiative, the importance of cross-cultural communication has become increasingly prominent. It is not only a key bridge to enhance mutual understanding and trust among countries along the Belt and Road, but also a cultural bond to promote the construction of a community with a shared future for mankind. This article delves into the contribution and effectiveness analysis of cross-cultural communication to the construction of cultural soft power from the perspective of B&R. The article first elaborates on the core position of cultural soft power in enhancing a country's comprehensive national strength and international influence, and then focuses on the global economic cooperation initiative of B&R construction, analyzing the positive role played by cross-cultural communication. By strengthening cultural exchange and cooperation among countries along the Belt and Road, not only can it provide solid cultural support and public opinion guidance for B&R construction, but it can also effectively promote the exchange and integration of cultural diversity, laying a solid cultural foundation for building a community with a shared future for mankind based on common interests and mutual respect.

KEYWORDS

The Belt and Road, cross-cultural communication, construction of cultural soft power, effect analysis