Author(s)

Ren Dandan, Li Li

Corresponding Author

Ren Dandan, Li Li

ABSTRACT

This paper aims to explore the marketing strategy and brand building of inclusive private kindergartens in Dalian, with a view to providing targeted development strategies and suggestions for kindergartens. Firstly, this paper expounds the importance of preschool education and the position and role of inclusive private kindergartens in preschool education system. Subsequently, this paper adopts the method of combining market and consumer analysis, marketing strategy research and brand building discussion, and reveals the market opportunities and challenges faced by kindergartens through in-depth analysis of the market survey, target consumer group characteristics, market demand and trends and competitive environment of inclusive private kindergartens in Dalian. The research shows that the inclusive private kindergarten market in Dalian has broad development prospects, but it also faces fierce competition. Effective marketing strategy and brand building are very important for the development of kindergartens. By defining brand positioning, shaping unique brand image and implementing accurate marketing strategies, kindergartens can stand out from the competition.

KEYWORDS

Dalian; Inclusive private kindergartens; Marketing strategy; Brand building; Market and consumer analysis; Environment of competition