Author(s)

Huazhu Wu

Corresponding Author

Huazhu Wu

ABSTRACT

Grounded in traditional culture, this paper leverages the national cultural construction strategy and positions the cultural and creative industry as a communication medium. By integrating scene design into cultural and creative product development, we aim to meet diverse audience aesthetics and consumer psychology through varied visual forms and engagement approaches, presenting Chinese culture artistically. This paper proposes a series of development strategies, including capturing the essence of culture, consolidating its spiritual core, identifying audience-accessible entry points, refining key elements, and carefully selecting components. The goal is to bridge traditional culture with contemporary relevance, balance cultural interpretation boundaries, enhance the connection between scene design education and industrial technology, and ultimately serve society and the public by sharing compelling Chinese narratives.

KEYWORDS

historical themes; scenography; cultural and creative products; Development strategy