Author(s)

Jing Anqi, Lu Hu

Corresponding Author

Lu Hu

ABSTRACT

Traditional Confucian business culture has important significance for the reconstruction of today's entrepreneurial spirit and commercial culture. Especially the connotations contained in the Confucian ethical values which is the core of Confucian business culture, can be directly combined with the current commercial development. In order to shape the urgently needed Chinese new commercial culture, inject new ideas into the modernization of Confucian business culture, and expand its new connotations. This article explores the universal value of traditional Confucian business culture in the present and future, as well as the methods and paths for its international dissemination, by studying the development of modern Confucian business culture.

KEYWORDS

Confucian business culture, Contemporary value, Modernization