Author(s)

Ping Li

Corresponding Author

Ping Li

ABSTRACT

This article aims to explore the current situation, challenges and strategies of the integration of China and Russia's winter tourism economy and sports culture, with a view to providing theoretical support and practical guidance for the in-depth cooperation between the two countries under the background of "Belt and Road (B&R)". This article makes an in-depth analysis of the development status of winter tourism economy and sports culture in China and Russia, summarizes the current situation and challenges of cooperation between the two sides, and puts forward targeted strategies and suggestions. Futhermore, the article comprehensively discusses the path of the integration and development of China-Russia winter tourism economy and sports culture from the perspectives of policy communication, product and project innovation, service quality and infrastructure construction, market promotion and brand building, and sustainable development and humanities exchange. The research shows that China and Russia have broad cooperation potential and prospects in the fields of winter tourism economy and sports culture. By strengthening policy coordination, promoting product innovation, improving service quality, strengthening market promotion and paying attention to sustainable development, the two countries can jointly meet challenges, seize development opportunities and realize the high-quality integrated growth of winter tourism economy and sports culture.

KEYWORDS

China-Russia cooperation; Winter tourism economy; Sports culture; Integrated development; Belt and Road