Author(s)

Zongjing Liang ¹, Wen Shi ¹

Affiliation(s)

¹ School of Economics and Management, Guangxi Normal University, Guilin, Guangxi, 541001, China

Corresponding Author

Zongjing Liang

ABSTRACT

This article proposes a theoretical framework and conducts empirical research on the current problem of weak innovation ability of MBA students. Under the new business background, society has put forward higher requirements for the innovative ability of MBA students. However, due to conditional constraints, the existing teaching model cannot well adapt to the requirements of economic development in the new era. Based on this reason, this article first analyzes the current research status at home and abroad. This article Summarize and propose a theoretical framework to solve the problem of insufficient cultivation of innovation ability. The theoretical framework includes the integration of new business and traditional MBA education theories, the integration of modern information technology and MBA curriculum system, the innovation of MBA teacher training methods, and the innovation of experimental methods in the new business era, the new model of school-enterprise cooperation and the quantitative evaluation of MBA graduates'  innovation capabilities are presented in six aspects. In order to verify the actual effect of the established theoretical framework, this article takes the actual teaching of the Introduction to Big Data course as an example to illustrate the practical application of the teaching reform plan. The teaching effect of the Introduction to Big Data course shows the feasibility and effectiveness of the theoretical framework established. The research results can provide theoretical and practical reference for the cultivation of MBA students' innovative ability.

KEYWORDS

New business era; MBA education; innovation ability cultivation

CITE THIS PAPER

Zongjing Liang, Wen Shi, Research on cultivating innovative ability of MBA students under the background of new business. Adult and Higher Education (2023) Vol. 5: 65-71. DOI: http://dx.doi.org/10.23977/aduhe.2023.052009.

REFERENCES

[1] Zong Yunzhang. Exploring ways to improve the innovative ability of business administration students based on social needs [J]. Chinese University Teaching, 2006, 08(8): 24-25.
[2] Yang Huaizhen. Exploration of the innovation ability training model of business administration students in engineering colleges [J]. China Foreign Investment, 2008, (3):152.
[3] Li Yuxin. Research on cultivating innovative ability of business administration college students [J]. Educational Exploration, 2008 (1): 21-22.
[4] Ou Shaohua. Research on the cultivation of innovative ability of business administration graduate students in my country [J]. Graduate Education Research, 2012, (5): 45-49.
[5] Li Yong. Research on strategies to improve innovation and entrepreneurship capabilities of business administration college students [J]. Research on Higher Financial and Economic Education, 2014 (2): 24-27.
[6] Yang Yimin. Analysis of problems and countermeasures in cultivating innovative ability of graduate students in business administration [J]. Human Resources Management, 2014 (1): 138-139.
[7] Zhang Li. Research on cultivating innovative ability of business administration graduate students under the new situation [J]. Higher Education Development Research, 2014 (4): 24-26.
[8] Li Bo. Multiple hybrid teaching models and construction plans for cultivating graduate students’ innovative abilities—taking the business management major as an example [J]. Creative Education Studies, 2018, 6: 115-121.
[9] Yu Jiali. Factors affecting the innovation ability of business administration graduate students in colleges and universities in my country [J]. Fujian Quality Management, 2018, (17): 206. 
[10] Wang Li. Research on the scientific research ability training model of business administration graduate students [D]; Shanxi University of Finance and Economics, 2018.
[11] Zhang Yumin. Quantitative analysis of journal literature on “Graduate Students’ Innovation Ability Cultivation” in CNKI [D]; Harbin Normal University, 2016.
[12] Liu Guoli. Research on the innovative training model of academic graduate students in the big data era [J]. Educational Modernization (Electronic Edition), 2016 (37): 1-2.
[13] Hou Xilin. Analysis of the capabilities of big data analysts and research on their composite training model [J]. Higher Engineering Education Research, 2017 (3): 149-153.
[14] Li Huaqing. Systematic practice of cultivating innovative ability of graduate students in the era of big data - taking the cultivation of innovative ability of cross-border composite big data talents as an example [J]. Journal of Southwest Normal University (Natural Science Edition), 2020, 45(11): 171-175.
[15] Li Hongyi. Research on cultivating innovative ability of graduate students majoring in statistics under the background of big data—taking Jishou University as an example [J]. Education and Teaching Forum, 2020, (18): 162-163.
[16] Qian Li. Analysis of the current situation and countermeasures of innovation ability of graduate students in finance and economics universities [J]. Journal of Anyang Institute of Technology, 2020, 19(1): 125-128.
[17] Duan Hongling. Research on the training model of graduate mathematics innovative talents driven by big data [J]. 2021, 2018-1): 24-26.
[18] Dai Jun. Thoughts on the reform and exploration of the postgraduate public course "Data Analysis and Statistical Software" under the background of big data [J]. 2021, (26): 133-135.
[19] Li Hui. Research on the education model of data literacy development for master’s students in the era of big data [J]. 2021, (10): 80-82.
[20] BARAKHSANOVA E A. Adaptive education technologies to train Russian teachers to use e-learning [J]. International electronic journal of mathematics education, 2016, 11(10): 3447-3456.
[21] VARLOTTA L. Designing and Implementing Systemic Academic Change: Hiram College's Model for the New Liberal Arts [J]. Planning for Higher Education, 2018, 47(1): 12-22.
[22] MULLAN F. Medical schools in sub-Saharan Africa [J]. The Lancet, 2011, 377(9771): 1113-1121.
[23] GETTO G. Teaching UX: Designing programs to train the next generation of UX experts [C]. Proceedings of the Proceedings of the 31st ACM international conference on Design of communication, F, 2013.
[24] LIANG K J J O I E, VOL D. The Current Situation and Countermeasures of British and American Literature Teaching Under the Background of New Liberal Arts [J]. 2021, 5(9):12-23.
[25] Yang Zunqi. Introduction to Big Data [M]. Introduction to Big Data, 2018.

Sponsors, Associates, and Links

---

• Advances in Educational Technology and Psychology
  
  
• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education