Author(s)

Linyue Xie ¹

Affiliation(s)

¹ Shenzhen Tourism College of Jinan University, Shenzhen, Guangdong Province, China

Corresponding Author

Linyue Xie

ABSTRACT

Accurate shaping of the image of tourist destinations is a necessary prerequisite for the good development of tourism. This research took Lijiang as an example, took college students at school as the research object. It collected official online publicity texts, designed interview outlines, and interviewed college students to obtain relevant text data. It used text analysis and grounded theory to portray the image of the tourist destination and tourist perceived image of college students in the tourist destination. It used differential analysis to discuss differences in the three image themes of Lijiang's tourist attractions, history and humanities, and tourist infrastructure. Facing the group of college students and tourists, the research proposed suggestions for accurately shaping the image of Lijiang as a tourist destination based on symbolic interactionism.

KEYWORDS

Projected image, Perceived image, Symbolic interactionism, Differences in the image of tourist destinations

CITE THIS PAPER

Linyue Xie. Research on Destination Projection and Tourist Perceived Image of College Students--Based on Symbolic Interactionism. Advances in Educational Technology and Psychology (2021) 5: 44-51. DOI: http://dx.doi.org/10.23977/aetp.2021.52008

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