Author(s)

Juntong Mu ¹

Affiliation(s)

¹ Liaoning University of Interational Business and Economics, Dalian, Liaoning, 116000, China

Corresponding Author

Juntong Mu

ABSTRACT

In the digital age, the development of big data technology has brought unprecedented opportunities and challenges to digital marketing. Through big data analysis, enterprises can more accurately understand consumer behavior and formulate personalized and precise marketing strategies. However, the application of big data also faces challenges such as data privacy, security, technology, and regulations. This study aims to explore specific methods and challenges of applying big data technology in digital marketing strategy innovation in the Chinese market and proposes countermeasures to help enterprises gain a competitive advantage in digital marketing. Big data technology can significantly enhance the effectiveness and efficiency of digital marketing, enabling enterprises to better understand and meet consumer needs, optimize market positioning and advertising, while ensuring data privacy and security, reasonably controlling technical costs, and complying with relevant regulations and ethical standards.

KEYWORDS

Big data; Digital marketing; Personalized marketing; Data privacy; Technical costs; Regulations and ethics

CITE THIS PAPER

Juntong Mu, Research on Innovation and Application of Digital Marketing Strategies Based on Big Data. Accounting and Corporate Management (2024) Vol. 6: 42-47. DOI: http://dx.doi.org/10.23977/acccm.2024.060306.

REFERENCES

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