Author(s)

Xueling Yao ¹

Affiliation(s)

¹ School of Fine Arts and Design, Lingnan Normal University, Zhanjiang, 524048, China

Corresponding Author

Xueling Yao

ABSTRACT

With the increasing spiritual and cultural needs of people, coupled with the promulgation of China's policy of integrating education and culture, the cultural and creative industry has received the attention of colleges and universities and social enterprises, and at the same time, it has also become a unique productive force for enterprises to enhance their economic efficiency. The non-heritage cultural and creative design courses offered lack product personality because they cannot highlight the characteristics of regional elements. Based on the regional elements, guiding the practice teaching of cultural and creative design towards the road of exploration, integrating design teaching with other cross-curricular programs. Create new directions, new means and new ideas, so that the non-heritage cultural and creative courses are no longer closed doors. In practice, we should pay attention to the excavation of non-heritage regional cultural elements, but also strengthen the application of non-heritage regional elements in the design of cultural and creative products to integrate into the public's life, so as to provide better support and services for the regional cultural as well as economic development.

KEYWORDS

Regional elements; non-heritage; cultural and creative design teaching; teaching practice

CITE THIS PAPER

Xueling Yao, Teaching research on non-heritage cultural and creative design based on regional elements. Art and Performance Letters (2024) Vol. 5: 21-27. DOI: http://dx.doi.org/10.23977/artpl.2024.050304.

REFERENCES

[1] Shao Luying. Research on Visual Design of Non heritage Cultural and Creative Products Based on Sustainable Design Theory [J]. Art and Design, 2022(4):87-92. 
[2] Ma Junyi, Sun Zhongming. Feasibility Exploration of Combining Intangible Cultural Heritage Elements with Cultural and Creative Jewelry: Taking Guangxi Zhuang Embroidery Ball as an Example [J]. Journal of Gems & Gemmology, 2023, 25(2):66-75.
[3] Yang Yu, Li Wentao, Wang Xiaodong. Research on the Design of Minnan Gezi Opera Cultural and Creative Products Based on Intangible Cultural Heritage Inheritance and Innovation [J] Art Education Research, 2022(07):79-84.
[4] Liu Meixia. Teaching Practice on Digital Design of Lingnan Non heritage Cultural and Creative Products [J]. HEBEI PICTORIAL, 2022(11):4-6.
[5] Yi Shuai, Zong Ling. Research on the Path of Animation Creation Assisting the Inheritance and Dissemination of Millennium Dongguan Culture -- Taking the Design of Intangible Cultural Heritage Cultural and Creative Products as an Example. Art Science and Technology, 2023, 36(8):47-49.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Media and Communication Research
  
  
• Journal of Human Movement Science
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting