Author(s)

Yang Yang ¹, Lichao Yan ²

Affiliation(s)

¹ Shanghai Lida University, Shanghai, China
² Xi'an Jiaotong University, Xi'an, China

Corresponding Author

Yang Yang

ABSTRACT

In the era of online media where everyone has a camera, a large number of webcasters have emerged and become prominent. Meanwhile, traditional media such as radio and television are declining, and it is difficult for college broadcasting graduates to cope with the diversified employment needs. Looking back, facing the present and casting the future, we will discuss broadcasting education in colleges and universities from the humanistic perspective of broadcasting majors to trigger the industry's thinking with little or no effort and seek greater media discourse initiative and influence effectiveness of broadcasting host talents in the new mainstream media.

KEYWORDS

Broadcasting and hosting education; Humanistic perspectives; Research talents; Academic education

CITE THIS PAPER

Yang Yang, Lichao Yan, A Primer on the Humanistic Perspective of Broadcasting Education in Colleges and Universities. Adult and Higher Education (2024) Vol. 6: 156-161. DOI: http://dx.doi.org/10.23977/aduhe.2024.060523.

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