Direction of Agricultural Economic Management: Research on Marketing and Consumer Purchasing Behaviour of Special Agricultural Products
DOI: 10.23977/agrfem.2024.070208 | Downloads: 138 | Views: 734
Author(s)
Yuzhen Jia 1, Jing Gao 2, Chang Liu 2, Juan Feng 3
Affiliation(s)
1 Woosong University, Daejeon, 34606, Korea
2 Yulin University, Yulin, Shaanxi, 719000, China
3 Yulin Human Resources and Social Security Bureau, Yulin, Shaanxi, 719000, China
Corresponding Author
Jing GaoABSTRACT
The purpose of this study is to explore in depth the marketing strategies and consumer purchasing behaviours of speciality agricultural products, with a view to providing strong decision-making support for agricultural economic management. Through in-depth analyses of marketing strategies, sales models and the challenges they face for speciality agricultural products, this study reveals the key issues and opportunities in the marketing of speciality agricultural products. At the same time, through a detailed study of consumers' needs, preferences, purchasing decision-making process and its influencing factors, this paper reveals the consumers' behavioural patterns and psychological mechanisms when purchasing special agricultural products. This study not only provides theoretical support for the marketing strategy of speciality agricultural products, but also provides new perspectives and ideas in the field of agricultural economic management.
KEYWORDS
Speciality agricultural products; consumer buying behaviour; marketing strategiesCITE THIS PAPER
Yuzhen Jia, Jing Gao, Chang Liu, Juan Feng, Direction of Agricultural Economic Management: Research on Marketing and Consumer Purchasing Behaviour of Special Agricultural Products. Agricultural & Forestry Economics and Management (2024) Vol. 7: 61-65. DOI: http://dx.doi.org/10.23977/agrfem.2024.070208.
REFERENCES
[1] Feng Zhenxing. Research on Consumer Purchasing Behaviour of Characteristic Agricultural Products in E-commerce Environment [D]. Changjiang University [2024-06-08].
[2] Liu Ruifeng. Analysis of factors influencing consumers' purchasing behaviour of XJ regional characteristic agricultural products [J]. Enterprise Economy, 2013, 32(7):6.
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