Author(s)

Yiqun Han ¹

Affiliation(s)

¹ Management School, The University of Sheffield, Sheffield, South Yorkshire, S3 7JT, United Kingdom

Corresponding Author

Yiqun Han

ABSTRACT

This article explores the impact of corporate social responsibility (CSR) on employee engagement in the Chinese rubber industry, analyzes the direct role of internal CSR in optimizing the work environment, improving employee benefits and incentive mechanisms, and the role of external CSR in building corporate image and internal identity. At the same time, it pointed out the problems that currently exist in the CSR practice of China's rubber industry, including insufficient implementation of internal CSR, superficial external CSR, and the phenomenon of internal and external CSR fragmentation. In response to these issues, optimization measures have been proposed to strengthen internal CSR construction, deepen external CSR practices, and promote the integration of internal and external CSR, aiming to enhance employee engagement and overall corporate performance.

KEYWORDS

Corporate Social Responsibility (CSR); China's rubber industry; employee engagement; Safe production

CITE THIS PAPER

Yiqun Han, The Relative Importance of Internal versus External CSR and Its Impact on Employee Engagement in the Chinese Rubber Industry. Accounting and Corporate Management (2024) Vol. 6: 53-57. DOI: http://dx.doi.org/10.23977/acccm.2024.060407.

REFERENCES

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[3] Meng Lu, Liu Fengjun, Duan Jun, et al. The Impact of Shared Employee Event Intensity on Citizen Behavior: A Perspective Based on Corporate Social Responsibility Perception. Nankai Management Review, 2023, 26 (4): 212-222.
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