Author(s)

Xu Yiling ¹

Affiliation(s)

¹ Guangzhou Nanyang Technological Vocational College, Guangzhou, Guangdong, 510900, China

Corresponding Author

Xu Yiling

ABSTRACT

As an important component of the university teacher team, counselors' work and services directly affect the quality of talent that universities provide to society. At present, there are problems in the work of college counselors, such as unstable counselor teams, heavy workload and low status, low salary and benefits, and lack of a sound evaluation mechanism for promotion. To address these issues, expectancy theory should be introduced to construct mechanisms for counselor compensation incentives, goal incentives, assessment incentives, and training incentives.

KEYWORDS

Expectancy theory; Counselors in private universities; Incentive mechanism

CITE THIS PAPER

Xu Yiling, Research on the Incentive Mechanism of Counselors in Private Universities Based on Expectancy Theory. Applied & Educational Psychology (2024) Vol. 5: 67-73. DOI: http://dx.doi.org/10.23977/appep.2024.050611.

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