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  4. Vol 8, Issue 7, 2024

Blockchain Technology Marketing Sustainable and Accurate Push System Based on Big Data and Internet of Things

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DOI: 10.23977/acss.2024.080703 | Downloads: 24 | Views: 281

Author(s)

Ruoqian Yang 1, Xingfang Peng 1

Affiliation(s)

1 School of Economics and Management, Zhongshan Polytechnic, Zhongshan, 528403, China

Corresponding Author

Ruoqian Yang

ABSTRACT

With the development of big data and Internet of Things technology, blockchain technology is more and more widely used in the marketing field. The blockchain technology marketing sustainable and accurate push system based on big data and Internet of Things can provide enterprises with more accurate and effective marketing solutions, thus achieving sustainable development. To this end, this paper designed the marketing sustainable precision push system based on big data and the IoT drive, and analyzed the performance and effect of the system through the collaborative filtering algorithm. The results showed that when other conditions were the same, the number of employees who had positive evaluation on system A was 23, accounting for 92%, while the number of employees who had positive evaluation on system B was only 3, accounting for 12%. The precision push effect of system A is significantly better than that of system B, indicating that big data and IoT drive are conducive to improving the performance of the marketing sustainable precision push system, and the relationship between them is positive.

KEYWORDS

Marketing Management; Big Data; Internet of Things; Blockchain Technology; Sustainable Precision Push System

CITE THIS PAPER

Ruoqian Yang, Xingfang Peng, Blockchain Technology Marketing Sustainable and Accurate Push System Based on Big Data and Internet of Things. Advances in Computer, Signals and Systems (2024) Vol. 8: 19-28. DOI: http://dx.doi.org/10.23977/acss.2024.080703.

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