Author(s)

Chuang Lin ¹

Affiliation(s)

¹ Guochuan Group Co., Ltd., Beijing, 100000, China

Corresponding Author

Chuang Lin

ABSTRACT

In the context of the new economic normal, enterprises are facing the double challenges of changes in the market environment and the pressure of global competition, and the traditional industrial and commercial management mode can no longer meet the current complex and changing market demand. Therefore, enterprises must improve their resilience and operational efficiency through management innovation. This paper discusses the innovation path of enterprise business management from the aspects of digital transformation, organizational structure optimization, supply chain management innovation and sustainable development, and analyzes the role of these innovations in enhancing enterprise competitiveness, resource allocation efficiency and coping with market uncertainty. The study shows that digital technology and intelligent management can significantly improve the scientificity and precision of decision-making, and the flexibility of organizational structure and collaborative management of supply chain can help enterprises maintain their competitive advantages in the dynamic market. At the same time, enterprises should take into account social responsibility and sustainable development in the process of management innovation in order to realize the win-win situation of economic benefits and social value. This paper provides theoretical support and practical reference for the management change of enterprises in the new economic normal.

KEYWORDS

New Economic Normal, Enterprise Management Innovation, Digital Transformation, Intelligent Management, Organizational Structure Optimization, Supply Chain Management, Sustainable Development

CITE THIS PAPER

Chuang Lin, Analysis of the innovation path of business administration of enterprises under the new normal economy. Accounting and Corporate Management (2024) Vol. 6: 82-88. DOI: http://dx.doi.org/10.23977/acccm.2024.060512.

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