Author(s)

Xiaohua Wang ¹

Affiliation(s)

¹ Hunan Kuangzhen (Shenzhen) Law Firm, Shenzhen, 443000, China

Corresponding Author

Xiaohua Wang

ABSTRACT

This article mainly discusses the application and effect of positive psychology in the management of small and medium-sized enterprises (SMEs). The introduction first points out the important position of SMEs in the current economic environment and the management challenges they face, and then puts forward the necessity and significance of introducing the concept of positive psychology into SME management. In terms of methods, questionnaire survey, interview, observation and other methods are used to collect data; The collected data are comprehensively analyzed by using statistical software to reveal the influence of positive psychological management intervention on SMEs. The results show that the management intervention of positive psychology has significantly improved employees' positive emotions and job satisfaction, promoted employees' personalized development, and strengthened team building and leadership training. These changes have further improved the overall performance and market competitiveness of enterprises and laid a solid foundation for their sustainable growth. This article emphasizes the important application value of positive psychology in the management of SMEs, and points out the problems that should be paid attention to in the practical application of SMEs.

KEYWORDS

Positive psychology; SMEs management; Employee satisfaction; Enterprise performance

CITE THIS PAPER

Xiaohua Wang, Application Paths of Positive Psychology in the Management of Domestic Small and Medium-sized Enterprises. Accounting and Corporate Management (2024) Vol. 6: 95-100. DOI: http://dx.doi.org/10.23977/acccm.2024.060514.

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