Research on the Marketing Strategy of Male Color Cosmetics—Taking JACB Brand as an Example
DOI: 10.23977/acccm.2024.060517 | Downloads: 33 | Views: 264
Author(s)
Xiaoyu Li 1
Affiliation(s)
1 Department of Stage Art, National Academy of China Theatre Arts University, Beijing, China
Corresponding Author
Xiaoyu LiABSTRACT
With the opening up of society and the gradual improvement of men's aesthetic awareness, the male makeup market is gradually expanding and becoming a new growth point for cosmetics. However, due to the late start of this market, the male color cosmetics market still has many challenges and opportunities. This paper summarizes the importance of its marketing and points out the future market trends and opportunities. The market should grasp the opportunity and continuously improve itself to seize the opportunity. Through theoretical analysis, understanding consumer needs and psychology, shaping brand image, and expanding sales channels, among other strategies, companies can improve brand influence and market share, ultimately realizing sustainable development.
KEYWORDS
Beauty Products; Male Consumer Psychology; Consumer Demand; Marketing Strategy; Loyalty; Competitiveness Marketing Strategy; Loyalty; CompetitivenessCITE THIS PAPER
Xiaoyu Li, Research on the Marketing Strategy of Male Color Cosmetics—Taking JACB Brand as an Example. Accounting and Corporate Management (2024) Vol. 6: 115-122. DOI: http://dx.doi.org/10.23977/acccm.2024.060517.
REFERENCES
[1] Hou Weisheng. Male face economy pries consumer market[J]. Business Watch,2024,10(06):18-20.
[2] Fu Yifu. Men's money is better to earn[J]. Money Management,2021(03):71-73.
[3] Zeng Deming, Zhang Tingsen. A study on the construction of self-concept model of male consumers[J]. Journal of Hunan University (Social Science Edition),2008(01):58-61.
[4] Yang Yanfang. Research and application of physiological parameters of male facial skin[D]. Shanghai University of Applied Technology. University, 2022.DOI:10.27801/d.cnki.gshyy.2020.000373.
[5] Zhou Chunfa. "Male Color Consumption"-An Exploration of the Consumption Culture of Male Stars Endorsing Female Cosmetic Advertisements [J]. Culture and Communication, 2017,6(01):1-5.
Downloads: | 27171 |
---|---|
Visits: | 370293 |
Sponsors, Associates, and Links
-
Information Systems and Economics
-
Accounting, Auditing and Finance
-
Industrial Engineering and Innovation Management
-
Tourism Management and Technology Economy
-
Journal of Computational and Financial Econometrics
-
Financial Engineering and Risk Management
-
Social Security and Administration Management
-
Population, Resources & Environmental Economics
-
Statistics & Quantitative Economics
-
Agricultural & Forestry Economics and Management
-
Social Medicine and Health Management
-
Land Resource Management
-
Information, Library and Archival Science
-
Journal of Human Resource Development
-
Manufacturing and Service Operations Management
-
Operational Research and Cybernetics