Research on the Profit Logic of Hair Product Industry: An Analysis Based on Rebecca's Profit Dilemma
DOI: 10.23977/acccm.2024.060519 | Downloads: 13 | Views: 198
Author(s)
Mengyuan Xie 1
Affiliation(s)
1 School of Economics and Management, Zhaoqing University, Zhaoqing, China
Corresponding Author
Mengyuan XieABSTRACT
This article conducts an in-depth analysis of Rebecca's profit logic from five perspectives: profit objects, profit points, profit sources, profit barriers, and profit levers. The analysis reveals that Rebecca faces issues such as a limited scope of profit objects, singular profit points, reliance on traditional channels for profit sources, inadequate construction of profit barriers, and insufficient utilization of profit levers. To address these issues, the article proposes suggestions including expanding the scope of profit objects, optimizing product structure, diversifying channel layouts, strengthening brand building, and increasing investment in innovation. The goal is to provide a reference for enterprises in the hairpiece industry to optimize their profit models and compete effectively in the market during the new era.
KEYWORDS
Rebecca; Profit Logic; Profit ModelsCITE THIS PAPER
Mengyuan Xie, Research on the Profit Logic of Hair Product Industry: An Analysis Based on Rebecca's Profit Dilemma. Accounting and Corporate Management (2024) Vol. 6: 131-137. DOI: http://dx.doi.org/10.23977/acccm.2024.060519.
REFERENCES
[1] Slywotzky A. J., Morrison D. J., Andelman B. (1998) The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits. Timesbusiness, 1112-1130.
[2] Wang Y., Yang D. (2023) Research on the Profit Logic of Chinese Pharmaceutical Enterprises: Reflections Based on the Delisting of Furen Pharmaceutical. Friends of Accounting, 23, 74-79.
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