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Enterprise Strategy Analysis—Take Apple Inc. as an example

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DOI: 10.23977/acccm.2024.060521 | Downloads: 19 | Views: 230

Author(s)

Wenjian Song 1, Fengling Mao 2

Affiliation(s)

1 School of Management Engineering and Science, Central University of Finance and Economics, Beijing 100080, China
2 College of Wine and Horticulture, Ningxia University, Yinchuan 750021, Ningxia, China

Corresponding Author

Fengling Mao

ABSTRACT

This case study analyzed Apple Inc. from multiple perspectives. Apple was founded in 1976 with the aim of providing the best user experience. In the competitiveness model, it has high barriers to entry due to capital, brand loyalty, and technology. Alternative threats vary by product field. It has strong bargaining power over some suppliers and faces different buyer power situations. The unique competitiveness of the company lies in research and development and design, brand and marketing, supply chain management, and software and service ecology. This article identifies opportunities such as growth in emerging markets and threats such as economic uncertainty through EFE and IFE analysis. At the same time, strategies including market expansion and innovation were proposed through SWOT and QSPM analysis. At the end of the article, combined with the above analysis methods, the company proposes supplementary actions such as strengthening after-sales service and promoting sustainable development to maintain and enhance its competitive position in the market.

KEYWORDS

EFE, IFE, SWOT Analyses, QSPM Matrix

CITE THIS PAPER

Wenjian Song, Fengling Mao, Enterprise Strategy Analysis—Take Apple Inc. as an example. Accounting and Corporate Management (2024) Vol. 6: 146-155. DOI: http://dx.doi.org/10.23977/acccm.2024.060521.

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