Author(s)

Jianmin Lu ¹

Affiliation(s)

¹ Library of Taishan University, Taian, Shandong, 271000, China

Corresponding Author

Jianmin Lu

ABSTRACT

With the rapid development of digital media technologies, university libraries are undergoing unprecedented transformations in their service models and functions in the digital media era. Against this backdrop, reading promotion, as one of the core functions of university libraries, plays a crucial role in enhancing the library's influence and service quality. This paper analyzes the impact of the digital media era on university libraries, explores the existing problems in current reading promotion, and proposes optimization strategies such as digital resource development, dedicated platform creation, and enhancing reader interaction and feedback mechanisms. By analyzing successful cases from domestic and international university libraries, this paper concludes with a series of practical promotional methods, aiming to provide references for university libraries in their digital transformation. Finally, the paper looks ahead to the future development direction of university libraries in the digital era, emphasizing the trend of integrating information technology with reading promotion.

KEYWORDS

University libraries; Digital media era; Reading promotion; Digital resources; Interactive platforms

CITE THIS PAPER

Jianmin Lu, Development and Optimization of Reading Promotion in University Libraries in the Digital Media Era. Information and Knowledge Management (2025) Vol. 6: 1-7. DOI: http://dx.doi.org/10.23977/infkm.2025.060101.

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