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ISSN 2523-5893

Branding Strategies of "Asset-Light" Global Brand and Consumer Engagement on Social Media

Xingxing Zhang, Yuhan Xie, Ruinan Zhao*

Abstract | References | PDF | HTML | Pub. Date: Nov 14, 2025

DOI: 10.23977/infkm.2025.060207 | Downloads: 1 | Views: 12

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