Author(s)

Qingshang Chen ¹

Affiliation(s)

¹ Pingyang Feelteck Co.,Ltd, Wenzhou, Zhejiang, 325401, China

Corresponding Author

Qingshang Chen

ABSTRACT

This article expounds the rapid development of e-business and the important position of Small and medium-sized enterprises (SMEs) in the national economy, and points out the necessity of studying the influence of e-business on the business management of SMEs. In this article, the influence of e-business on the market strategy, organizational structure, operation management and human resource management of SMEs is deeply analyzed by combining various research methods. Through careful research, the article reveals how e-business can promote SMEs to adjust their marketing strategies and strengthen their online marketing capabilities. How to promote the flattening of organizational structure and improve decision-making efficiency; How to upgrade the operation management and realize the automation and intelligence of the process; And how to strengthen human resource management and attract and retain key talents. Research shows that e-business has a far-reaching impact on the business management of SMEs, which requires enterprises to carry out reform and innovation in many aspects. Based on these findings, this article puts forward a series of targeted measures and suggestions to help SMEs better meet the challenges of e-business.

KEYWORDS

E-business; Small and medium-sized enterprises; Business administration; Impact analysis; Countermeasure

CITE THIS PAPER

Qingshang Chen, Influence of E-business on Business Administration of Small and Medium-Sized Enterprises and Its Countermeasures. Accounting and Corporate Management (2025) Vol. 7: 69-74. DOI: http://dx.doi.org/10.23977/acccm.2025.070109.

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